Brand Licensing
Unlock new product opportunities with audience intelligence
We help cultural organisations and heritage brands uncover the audiences they don’t yet see — providing the insights needed to power successful licensing partnerships.
Our award-winning approach uses social intelligence to reveal not just who your audiences are, but what they care about, the brands they align with, and the categories where your brand has the strongest natural fit.
What we deliver
Audience Discovery – demographics, interests, values, and behaviours across UK, US, and other international markets.
Category Fit – highlight the sectors where your brand naturally aligns (e.g. fashion, stationery, lifestyle, food & beverage).
Brand Alignment – identify which brands audiences engage with directly, and where there’s inferred fit with potential partners.
Personas & Profiles – create audience profiles to guide strategy and share with prospective licensees.
Strategic Insights – tailored recommendations to inform licensing discussions and brand positioning.
Why it matters
Evidence for partnerships – clear data to support conversations with licensees.
Unexpected opportunities – uncover categories and partners you may not have considered.
Global reach – projects scoped by territory, from UK and US to other key markets.
Long-term value – insights with a 3–5 year lifespan, reusable across licensing, comms, and strategy teams.