Arts & Cultural Brands
Helping cultural organisations connect with their audiences and grow.
At Convert Culture, we understand the unique challenges and opportunities of working in the arts and cultural sector. Audiences for cultural organisations are often passionate, but fragmented — and finding the right way to reach, engage, and grow them takes insight, creativity, and sensitivity to your mission.
We work with cultural brands and organisations to uncover what really motivates their audiences, helping you craft campaigns and strategies that connect authentically and build lasting relationships.
Whether you’re looking to:
Reach beyond your current audiences and attract new communities
Understand what matters most to your existing supporters
Plan a campaign that aligns with your values and goals
Launch a new programme, exhibition, or initiative with maximum impact
…we can help.
Our approach combines traditional audience research with innovative techniques such as social intelligence, blending data and creativity to deliver actionable insights.
Let us help you tell your story in a way that resonates.
Curious about how this fits into the bigger picture of what we do? Find out more about Convert Culture →
Ready to explore working together? Book a call.
Granta Magazine
Granta is a quarterly literary magazine, renowned for discovering and championing new literary talent.
They sought support to understand their subscribers better and to explore brand and advertising partnerships as part of a new strategy to expand their readership in both the UK and US.
The research combined multiple data sets to uncover key insights about both audiences. Personas were developed, and the insights informed a collaborative brainstorming session to deliver a comprehensive refresh of their audience strategy and communications.