Arts Sponsorship

Prove your value to sponsors with clear audience evidence

Arts organisations, prizes, and festivals need compelling evidence to attract and retain sponsors. Sponsors want to know not only how many people you reach, but who they are — their demographics, interests, values, and the brands they already engage with.

We provide the insights that show your audience in detail, helping you demonstrate the value of association and build stronger, more persuasive sponsorship proposals.

What we deliver

• Audience Profiles – demographics, interests, and values that bring your audiences to life.

• Sponsor Alignment – identify the brands most relevant to your audience and how they already interact.

• Category Fit – reveal sectors where your audience shows strong engagement (e.g. lifestyle, wellbeing, food & drink, fashion).

• Benchmarking – compare your audience with national or sector benchmarks to demonstrate distinctiveness.

• Strategic Recommendations – practical guidance on how to frame and position your sponsorship offer.

Why it matters

• Persuasive Sponsorship Decks – build pitches with credible audience data sponsors trust.

• Unexpected Opportunities – highlight categories and brands you may not have considered.

• Sponsor Retention – show long-term value by proving continued audience alignment.

• Cross-Team Use – insights can also support fundraising, communications, and strategic planning.

Who this is for

• Prizes & Awards – demonstrate the cultural reach and commercial fit of your audiences to potential funders.

• Festivals & Events – showcase your audience’s profile to attract headline sponsors.

• Arts Organisations & Charities – strengthen your case for funding and sponsorship support.

Next steps

Sponsorship decisions are competitive. Having robust audience data can make the difference between a “maybe” and a “yes.”

➡️ Get in touch to discuss how we can help you build a sponsorship case that resonates with funders and partners.