Music & Publishing

I bring a rare combination of music industry experience, publishing expertise, and award-winning marketing strategy to every project I work on.

I began my career in the music industry, spending seven years at Domino Records where I delivered international campaigns for artists including Arctic Monkeys, Franz Ferdinand, Bonnie “Prince” Billy, and others. My work was recognised with a Music Week Award.

Music Book Campaigns

In publishing, I’ve led campaigns for some of the most exciting music books of recent years, including Before We Was We by Madness, Sick On You, Chrissie Hynde’s memoir, and Caitlin Moran’s fiction set against the 90s music scene. These projects leveraged my ability to craft integrated marketing and publicity strategies that resonate with readers who are passionate about music.

I continue to support publishers in the marketing of music books—helping to position titles for maximum impact, develop creative campaign ideas, and identify the right channels and partners to reach engaged, authentic audiences.

Audience Research

Alongside publishing work, I also support music labels and organisations with audience research and partnership strategy. Using advanced social intelligence tools, I help labels better understand their audiences, uncover strategies for partnerships with brands and synch deals.

Whether you’re looking to launch a memoir, a novel rooted in a music scene, or strengthen your label’s audience strategy and partnerships, I bring insight, creativity and an instinctive understanding of audiences to help you hit the right note.