Music & Publishing
I bring a rare combination of music industry experience, publishing expertise, and award-winning marketing strategy to every project I work on.
I began my career in the music industry, spending seven years at Domino Records where I delivered international campaigns for artists including Arctic Monkeys, Franz Ferdinand, Bonnie “Prince” Billy, and others. My work was recognised with a Music Week Award.
Music Book Campaigns
In publishing, I’ve led campaigns for some of the most exciting music books of recent years, including Before We Was We by Madness, Sick On You, Chrissie Hynde’s memoir, cult classic Sick On You and Caitlin Moran’s fiction set against the 90s music scene. These projects leveraged my ability to craft integrated marketing and publicity strategies that resonate with readers who are passionate about music.
I continue to support publishers in the marketing of music books—helping to position titles for maximum impact, develop creative campaign ideas, and identify the right channels and partners to reach engaged, authentic audiences.
Audience Research
Alongside publishing work, I also support music labels and organisations with audience research and partnership strategy. Using advanced social intelligence tools, I help labels better understand their audiences, uncover strategies for partnerships with brands and synch deals.
Whether you’re looking to launch a memoir, a novel rooted in a music scene, or strengthen your label’s audience strategy and partnerships, I bring insight, creativity and an instinctive understanding of audiences to help you hit the right note.
Curious about how this fits into the bigger picture of what we do? Find out more about Convert Culture →
Ready to explore working together? Book a call.
Silver vinyl record in a clear plastic case with a pink background, a black and white picture of a man, a small UK flag, and text indicating it is a certified platinum album of Arcade Monkeys.
A hand holding a sheet of multiple stickers featuring the Domino's logo in red, blue, and pink colors, with a home interior in the background.
Book cover of 'Sick On You' about the Hollywood Brats, with black and white photo of band members and yellow and white text.
Quote about Caroline conducting audience research, with Bloombury logo featuring a stylized deer and crescent moons at the top.
Advertisement for Caitlin Moran's book 'How to Be Famous' with the tagline 'It's always better backstage... or is it?' on a blue background, featuring a 3D illustration of the book's cover and a quote about Caitlin Moran by Helen Fielding.
Quote by Joel Ricketts praising a campaign marketer, with a logo consisting of three stylized letter E's in teal and orange at the top.
Book titled 'Withered Traces' with a black and white close-up photograph of a woman's face on the cover, lying on a white surface.
A black and white photograph of a group of young men laughing and celebrating, with some wearing sunglasses and casual clothing. The photo is on top of a book titled "BEFORE WE WAS WE: The Making of Madness by Madness" placed on a wooden surface.
A white book titled 'Before We Was We' with a subtitle 'Madness by Madness' on a red textured surface. The cover features a black and white photo of six young people, some holding musical instruments like a guitar, saxophone, and drums, in a casual setting.
Booksigning event at a bookstore featuring Angel Olsen's album 'All Mirrors', with people gathered around a table of books and posters for the album displayed behind.