Unlocking Audience Growth with Social Intelligence
Audience growth isn’t just about reaching more people — it’s about finding and engaging the right new audiences. The richest insights often come not from analysing your current following, but from exploring your stretch audience: people who don’t yet follow or buy from you, but could.
At Convert Culture, I use social intelligence to help organisations understand these future audiences — groups who align with your values or offer but remain untapped. They’re often missed by traditional research methods or metrics that focus only on who’s already paying attention.
That said, reviewing your current audience still has value. Many briefs include checking for missed opportunities among your existing base. This can help you sharpen your offer and deepen engagement. But the real strength of this work is in analysing and understanding a new target audience — revealing where there’s natural affinity and where you might need to adapt.
Using large-scale behavioural and interest-based data, we can:
Identify new audience groups that are aligned with your aims but distinct from your current reach
Understand what those audiences care about — including their habits, hobbies, values and brand affinities
Spot emerging themes and content preferences to inform creative and campaign direction
Highlight the best opportunities for growth — from partnerships and content to new formats or repositioning
This doesn’t rely on a large social media following, CRM access, or surveys — though we can layer those in when useful. Instead, we analyse rich behavioural signals that reveal what people actually do online.
If your brief is focused on increasing engagement on owned channels like social media, we can absolutely support that with insight-led content strategy. But the broader value of this work is strategic: helping you understand the wider audience landscape so you can build long-term communications and brand strategies with confidence.
This is a powerful way to:
Launch or reposition a proposition (a book, an event, an award, or a product)
Build a longer-term direct-to-consumer strategy
Explore new categories, content areas, or formats
Tailor your messaging to new audiences without losing your core identity
You’ll come away with a richer, more actionable view of who your audience could be — and where the strongest opportunities for growth really lie.