Identifying the Right Brands for Your Audience
When it comes to brand partnerships, the question isn’t just who might want to work with you — it’s why your audience is a strong fit for them.
At Convert Culture, I use social intelligence to identify the brands that genuinely align with your current or target audience. This isn't guesswork. It's data-led, based on the real behaviours of people in your audience: who they follow, what they engage with, and where their interests overlap with brands, causes, and culture.
This gives you:
A shortlist of well-aligned brand partners — based on actual audience interest, not assumptions
Insight into where your audience already shows strong brand affinity — opening the door to warm approaches
Clear rationale for brand collaborations — useful for pitches, sponsorship decks, and internal strategy
Opportunities to stretch into adjacent brand spaces — finding shared ground with your next audience
Unlike traditional audience research, this method doesn’t require access to sales or CRM data — though we can include that if it helps map the audience or adds another useful lens. You also don’t need a large social media presence (or any presence at all) to carry out this research. However, depending on your use case, we may incorporate social data for added depth and insight.
It’s built from large-scale social and behavioural datasets — which means it’s fast, cost-effective, and doesn't rely on surveys or anecdotal insights.
You’ll not only see which brands are resonating with your audience, but also why — helping you move beyond generic “brand fit” to genuine strategic partnerships grounded in shared values and audience crossover.
We don’t just look at brands in an abstract sense. This sits within a fuller analysis of your audience — their habits, interests, hobbies, and demographics — which often reveals additional opportunities, potential partnerships, and richer context. It adds colour and depth to any proposal and ensures brand fit is grounded in a much broader understanding of what drives your audience.
Whether you're looking to build a media pack, strengthen your brand strategy, or unlock new revenue streams, I can help you find the brand connections that make sense — and make money.
This data also supports sponsorship and funding conversations for charities and events, or can be used to strengthen your advertising packs with insight-led brand alignment.